Founder (representing Anand or Joy)
Hitesh is the extroverted YouTube Strategist behind AnandWelle. With Bachelors in Manufacturing Engineering and Masters in Computational Sciences, being a YouTube Strategist was the only place where he didn't feel out of place. He is analytical, curious and an expert in everything YouTube.
Co-Founder (representing Welle or Wave)
Julia is the introverted Head of Design behind AnandWelle. With a Bachelors in Advertising and Market Communication, she understands brands not just from an analytical perspective but also from an emotional one. Her strength comes from being an HSP (Hyper Sensitive Person) as she feels the depths of emotions related to any brand.
Levi Jäger from PCOStudio came to us as he always wanted to inspire other entrepreneurs and create a Personal Brand for himself. Being a successful agency owner at such a young age of 26 years, he wanted to show that the reality of running a multi-million revenue company doesn't always have to be as shiny as it appears on YouTube.
We made sure that his videos reflect the authenticity and rawness that Levi portrays in real life. The thumbnails, the intro, the transition sessions were kept stylish and clean, mirroring his personality and his brand.
Tim Haver, co-founder of Mission Personal wanted to document his life as he heads one of the fastest hiring companies in Germany. He wanted a YouTube channel to focus on his Personal Brand showcasing his POV style videos, a mix between showing his lifestyle while also providing value as he explains his thought process behind his decisions as his company grows.
We made sure that Tim's videos got the attention it deserved by blending style and aesthetic with luxury. When he wanted to teach some concepts, we introduced Motion Graphics to visualize the concepts. The thumbnails and titles were so designed to bring him views from budding entrepreneurs.
Alpahirt as a premium Swiss meat brand had a lot of amazing things going right for them: strong brand, powerful mission and great products. Yet, Alpahirt suffered from poor visibility on YouTube and people outside of their hometown struggled to understand their vision.
Rather than posting videos talking about how great their products were, we carved a strategy which was focused on curiosity, for example, life on a Swiss farm. This garnered a lot of attention not only from people in Switzerland but also in Austria and Germany who loved watching videos about cows and other farm animals with Alpahirt's product in the background slowly permeating the consciousness of the viewers.
Fitness expert Marvin Koenig needed YouTube to not only bring views to his channel but also build authority and generate leads. He had expertise as a health coach but needed a tailored strategy to bring him more business via YouTube.
We started working with Marvin by carefully understanding his target group and the sales funnel for his services. Then we created content for each part of the funnel, making the viewers say yes all the way from being a cold observer to a warm potential and finally to a hot client.
AOK being the largest health insurance provider in Germany had a YouTube channel where they posted recipe videos, nudging people towards healthy food. The content was present, but without optimization, it was proving difficult to stand out in the crowded niche of cooking on YouTube.
We optimized every element: thumbnails that caught the eye on Youtube's home page, titles with better keywords and editing with sharper cuts to keep viewers engaged. Slowly the videos started gaining traction with an average of 300k views along with Shorts that proved to be a game changer to bring even more viewers to the main video.
Frankie had a very simple requirement while going forward. He had never posted on YouTube before and he wanted to look "legit" on YouTube. His reputation was on the line and he wanted to work with someone who could take those worries away. He wanted to document his journey as the CEO of Golden Goose, his marketing agency where he cold called people and sold them Reputation Management via Google Reviews, Website Development and Ads.
We build the channel from the ground up, working on making the videos entertaining, keeping in line with Frankie's actual personality. The videos slowly garnered attention with his 17th Video getting 38k views, a 100x outlier bringing him more clients. The next step was to warm the viewers to join his Skool community. The videos were kept as authentic as possible and slowly he got more than 1,700 people on his Skool community, all via his content on YouTube.
Dr. Henning Kluge as a lawyer wanted more targeted views on his channel where he talked about the laws related to the Betriebsrat (work council), a very dry topic. In order to do that well, he wanted the videos to be made in such a way that they would be easier to understand, especially when the topics were too complicated.
In order to make the videos more easy to understand we added motion graphics and text animations to support the understanding of complex videos. Henning knew exactly what he wanted to create and we helped in making sure to edit the videos according to his requirements.
When Simon contacted us, he already had posted 300 videos on his channel. As a business owner of Schnaud, he not only offered courses to learn drawing but also all sorts of painting and drawing equipment. Our job with Simon's channel was to make sure that his videos not only get viewed, but also lead to more sales for his business.
We optimized all the videos for maximum conversion: professional editing for retention, strategic titles and thumbnails for ideal audience, SEO optimization to reach people searching for drawing lessons. In the end, a video posted was not just a video, but a flywheel of content that warmed the viewers into leads and then into buyers.
In the age of AI, one of the biggest differentiators is to be yourself. Creating a personal brand becomes even more important as consumers become increasingly sick of being sold to. They follow creators who resonate with their values and then buy products that the creator endorses.
The right YouTube strategy means your prospects might watch 6-8 of your videos before they reach out to you. Till that time, they already know about your thought process. They are carefully warmed in such a way that before they reach out, they are pretty much sold on your service/product.
Yes, you get pre-sold leads via YouTube. But that is not all. Most of the benefits of posting on YouTube come in the form of benefits that you never thought could happen, for example, building a community, people approaching you to work with you, partnerships, building authority in your niche, getting invited to speak on podcasts, events, and much more.
We start the process by first finding out if we are the right fit and if we are in a position to help you. We don't work with everyone. We work with a select few clients where we are sure that we can help them generate more revenue via YouTube. Click the button below and let us find out in the first call if we can work together.
After we both decide to work together, the next step is to perform a channel audit. We are still in the diagnosing stage where we try to understand what has worked till now, why it worked, what did not work till now, why it did not work and the general sentiment of the viewers based on the comments received.
After auditing the channel and diagnosing what could be done better, the third step is to come on strategy calls with the Principal of the company or the Content Creator. We will then try to understand your customer, understand the sales journey and build a sales funnel based on your business.
Once we have the strategy of the channel as a north star for our collaboration, we start coming up with ideas and scripts for the whole sales funnel. Each topic is carefully selected to cater to each part of your funnel. The scripts are highly customizable depending on how comfortable you are speaking in-front of the camera. Most of our clients work best with bulleted scripts where they can share their real stories while still having a structure.
The last step is the implementation as you will film the videos and we will take care of the post production and posting on YouTube. The most interesting step after that is to track what is performing well, what is not performing well and how to pivot to keep growing. Done well, this could create a ironclad system that generates leads on end.
Everything except filming.
Strategy, scripting, editing, thumbnails, titles, descriptions, SEO optimization, scheduling, and publishing.
You show up, film your content (most clients spend less than 2 hour per week), and we do the rest.
Our packages start at €2,000/month depending on the value that we provide.
Those channels work. But they have a ceiling.
Referrals depend on other people remembering you.
LinkedIn posts disappear in 48 hours.
Ads stop the moment you stop paying.
YouTube compounds. A video you publish today can still be generating leads three years from now. It's the second largest search engine in the world. And unlike social media, people on YouTube watch you for 10-20 minutes in one sitting, generally longer. They get to know you. By the time they reach out, they already trust you.
YouTube doesn't replace what's working. It just removes the ceiling.
You could hire a video editor or a freelancer but they would just make your videos look decent.
They don't know what topics will attract your ideal clients. They don't understand YouTube SEO. They can't write titles that get clicks or design thumbnails that stop the scroll. They definitely don't know how to position you as an authority in your space.
Unlike freelancers, we're a client acquisition partner who happens to use YouTube as the channel.
Yes.
We are a bilingual team and produce content in both English and German. We understand DACH market culture as well and can help you reach both audiences.
Most clients start seeing qualified inbound leads within the first 90 days.
YouTube is a compounding asset, so results grow over time. If you are not seeing qualified leads after 90 days, we keep working with you at no additional cost until you do.
No. Some of our clients have started with zero subscribers.
YouTube isn't about building a massive audience. It's about attracting the right 100 people who need exactly what you offer. One of our clients generates 50+ inbound leads per month with a channel that's still under 10,000 subscribers.
You don't need millions of views. You need the right views.
No. That's our job.
We research your category, analyze what's working for competitors, identify gaps no one is filling, and build a content strategy around your business. You'll never stare at a blank page wondering what to talk about.
You'll still bring your stories. We will just bring the roadmap.
Short answer: Yes.
Long Answer: Yes, because of our process.
Here's how we handle it: We don't write scripts for you to read. You get talking points and structure. You say it your way. We script the hook and outro because those 10 seconds matter most, but the core of every video is 100% you speaking naturally.
You approve everything before it goes live. If something feels off, we fix it. Our clients consistently tell us their videos sound more like them than anything they produced on their own.
Most clients are filming their first video within 3 weeks of signing.
Week 1 is strategy and onboarding. Week 2 is channel audit and strategy. By Week 3 we deliver your first batch of content outlines. Then you film, we edit, and we start publishing. You'll have content going live within the first month.
Less than 2 hour per week.
Most clients batch-film 2-4 videos in a single session. That's 60-120 minutes of your time per week.
Good. That means you already know it's harder than it looks.
Most of our clients who "tried YouTube" did one of three things: posted inconsistently, focused on the wrong topics, or hired a cheap editor who delivered generic content.
We fix all three. Consistent publishing schedule (handled by us). Strategic topics designed to attract clients (researched by us). Professional editing that matches your expertise (post-production by us).
If you're not seeing qualified leads after 90 days, we keep working with you at no extra cost until you do.
We don't succeed unless you succeed. That's the only way this works.
